“The latest fabric-printing technology and an insatiable appetite for new and innovative design on the part of the owners have filled Picky, a new boutique in North Beach, with the most eye-popping apparel this side of Rio. Haunting images of human faces are imposed within noisy patterns, streaks of light, and funky shapes on Ts and jackets. Dresses are covered with potato and bell pepper prints. Skintight, trompe l’oeil leggings resemble a pair of unzipped blue jeans. A one-piece woman’s swimsuit is covered with an impressionistic drawing of a roaring lion. Yuri Shiller, Lana Trumm, and Ivan Stroganov produce all these designs in-house, and the shop doubles as a photography studio, where they capture the strange images that will soon be printed on polyester or sewn onto skirts. The three see themselves more as artists than designers or businesspeople – clothing, to them, is simply the most appealing way to display their creations. “  – San Francisco Bay Guardian